Schwung works on corporate, internal and job market communications. We use our brand model for all three disciplines. Sometimes hard core. Full Schwung from scratch. Other times as a mirror or communications tool.

Schwung brandmodel
If you want to be able to tell the world clearly in what way your company makes a difference, and how. What drives you and makes you unique. How you stay relevant for your target group/groups. Or how to find and retain good employees. Then the Schwung brand model will help you do all of this, and more. Provided that you’re prepared to look in the mirror and make choices. Allow us to explain how it works.

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From brand development to brand activation. Do you have a brand challenge? We love them. The approach differs each time. We can help with advice, workshops and creativity.

Brand essence
Head & Heart

The brand essence is the ultimate summary of your brand, usually in a few words. It reflects the raison d'être of your brand.  A brand essence can be seen as the anchor for how your brand, your organisation and your employees work

  • Brand strategy
  • Brand architecture
  • Golden Circle (workshop)
  • BHAG (workshop)
  • Core and brand values (workshop)
  • Corporate story.
  • Slogan
Brand identity
Talk & Record

A brand is a name, a term, a design, a symbol, or other characteristic that represents a product, service or organisation. Your brand identity is what makes your brand unique and distinctive. 

  • Visual identity
  • Word mark and logo
  • Visual language
  • Behaviour
  • Tone of voice
  • Corporate identity manual
Brand positioning
Do & Dare

Positioning is about creating the right image for your brand within the right target group. The power lies in finding and communicating your unique brand characteristics.


The internal story adjusted towards market needs. Slogan, brand promise and proposition.

  • Brand positioning
  • Personas (workshop)
  • Customer journey (workshop)
  • Digital strategy
Brand activation
Start & Grow

By brand activation we mean any experience, campaign or event that brings your brand into direct contact with consumers or business, and helps build a loyal community around your products or services.

  • Concept
  • Campaign
  • Design
  • Web development
  • Online marketing
  • Content

Brand questions?

Ask Nick