Findable in AI
More and more people ask ChatGPT, Gemini or Google's AI for a recommendation, instead of comparing ten links themselves. The question is simple: are you named? Schwung makes your brand findable in AI.
What is findability in AI (GEO)?
GEO stands for Generative Engine Optimization: making sure AI systems such as ChatGPT, Google's AI Overviews and Perplexity name and recommend your brand. Where SEO aims for a spot in the blue links, GEO aims for the answer itself.
That answer is the moment an AI makes a choice on behalf of your customer. If you're not in it, you don't exist for that customer. And the upside: in our region barely any agency claims this yet. Whoever builds now has a real head start.
Baseline: are you named in AI?
We put realistic questions from your market to the major AI systems and record whether and how they name your brand. No assumptions, but a measurable starting position to build on deliberately.
- Are you named in ChatGPT, Gemini & Co?
- Is the picture AI paints of you correct?
- Which competitors do get recommended?
Extractable, fact-dense content
AI systems cite content they can pick up easily: clear definitions up front, question-led headings, concrete figures and source references. Controlled research shows the biggest gains here. We rewrite your most important pages so they want to be cited.
- Definition-first: the answer right at the top
- Question-led headings & FAQ
- Facts, figures and sources AI trusts
Reputation & brand profile beyond your site
For trust-based services, AI engines lean more heavily on signals beyond your own site: reviews, mentions, a clean Google Business Profile and one unambiguous brand entity. We clean that up and build it out, so the picture is correct and consistent.
- Google Business Profile & reviews in order
- Clean up the brand entity (one Schwung, not five)
- Cases with results as proof
Technical foundation & hygiene
Schema markup and a fast, accessible site belong to basic hygiene. We do it correctly, but promise no miracles with it: the research shows the real gain is elsewhere. We're honest about what does and doesn't work.
- Fast, accessible, semantic site
- Correct Organization & Service schema
- Fresh content (up to date = a plus signal)
We build AI, we don't just use it
Schwung has its own AI lab: schwung.ai. There we built, among other things, the AI brand scan and tested for ourselves what really influences findability in AI. We bring that knowledge to your brand.
Frequently asked questions about findability in AI
What is GEO (findability in AI)?
GEO stands for Generative Engine Optimization: making sure your brand is named and recommended by AI systems such as ChatGPT, Google's AI Overviews, Gemini and Perplexity. Where SEO aims for a high spot in the blue links, GEO aims for the answer itself, the moment the AI makes a choice on behalf of your customer.
What is the difference between SEO and GEO?
SEO makes you findable in the classic search results (the ten blue links). GEO makes you findable in the AI answer above them or in a chatbot. They overlap, a fast, well-structured site helps both, but GEO leans more heavily on extractable, fact-dense content and on your reputation beyond your own site.
Do schema markup or an llms.txt file help?
Honest answer: less than is often promised. Controlled research shows no demonstrable uplift from schema on AI citations, and Google says it doesn't use llms.txt. We handle that hygiene properly, but the real lever is extractable content, strong cases and off-site reputation. We won't sell you a castle in the air.
How do I know whether my brand is findable in AI right now?
We measure it with a baseline: we put realistic questions from your market to the major AI systems (ChatGPT, Gemini, Perplexity) and see whether and how they mention your brand, what picture they paint and which competitors they recommend. That is your starting position and the basis for a focused approach.
How quickly will I see results?
Don't count on days but on weeks. Retrieval engines typically take 4 to 8 weeks to pick up content, and building off-site reputation takes time. GEO isn't a switch but a build-up. We start with the biggest levers first.
Ask Nick.
Curious whether AI already names your brand, and how to improve it? Give us a call, we'll run the baseline and look at where the gain is.