Communication agency for government & municipalities
You have to reach every resident, with a limited budget and strict requirements. Schwung is a communication agency for government and municipalities: from brand and campaign to accessible websites that work for everyone.
Why a communication agency that knows government?
The public sector has its own rules: you reach not a niche but all residents, you meet statutory accessibility requirements, and you often work through a tender with a fixed budget and public accountability.
An agency that already knows that context doesn't have to learn it first. Schwung has worked for municipalities, a GGD and public institutions for years. We make communication that is clear, accessible and recognisable, and that you can justify internally and to your board.
Communication for the public sector
One team for the entire communication story of your municipality or organisation, so everything connects and everyone understands it.
- Brand & positioning for the public sector
- Public campaigns & information
- Participation & awareness campaigns
- Accessible websites & platforms (WCAG)
- Recruitment communication for government
- Content & clear plain language
Public brands we made stronger
From the election campaign for City of Tilburg and the social-domain story of Municipality of Hilvarenbeek to 10+ years of brand for the GGD and the repositioning of Library Midden-Brabant.
City of Tilburg
Election campaign 'Tilburg kies ME NU' →
Municipality of Hilvarenbeek
The vision on the social domain in one warm story →
GGD (Travel) vaccinations
10+ years of one brand for 25 collaborating GGDs →
Library Midden-Brabant
Library New Style: from poster series to two labels →
Frequently asked questions about communication for government
Why a communication agency that knows government?
The public sector has its own rules: you have to reach all residents, meet strict accessibility requirements (WCAG mandatory) and often work through a tender with a fixed budget. An agency that already knows that context doesn't have to learn it first. Schwung has worked for municipalities, a GGD (public health service) and public institutions for years.
Do you work through tenders?
Yes. We're familiar with the rules of public procurement and think along within the frameworks of budget, lawfulness and planning. We deliver a clear quote and an approach you can justify internally and to your council.
Do your websites meet government accessibility requirements?
Yes. Web accessibility to the WCAG and EN 301 549 standard is legally required for government sites. With us that's standard, from the foundation, not a check afterwards. It also makes your site faster and more findable.
Can you run an entire municipal campaign?
Yes. We develop concept, brand and campaign and execute it, online and offline. For City of Tilburg we made the election campaign 'Tilburg kies ME NU', for Municipality of Hilvarenbeek a warm campaign around the social domain.
Which region does Schwung work for?
From Tilburg we work for municipalities and public organisations across Noord-Brabant and beyond, including 's-Hertogenbosch, Breda and Eindhoven.
Ask Nick.
A communication or brand question at a municipality or government organisation? Give us a call and we'll look at what fits, with knowledge of your context.