Creative
Your brand gets a face. After the think-brand-work, the step towards bold design, knockout concepts and seriously good content. Creativity is in everything we do, but here it is the most visible.
What is creative at Schwung?
Creative is the translation of your brand foundation into work that stands out and works: from creative concept and campaign to design, content and execution. Where branding sets the direction, creative makes that direction visible and tangible in the market.
The challenge, and the fun, lies in the balance between creativity and effectiveness. Between function and design. That's exactly where our talent lies.
What is a creative concept?
A creative concept is the idea that gives everything coherence: visual language, tone and brand meaning all stem from one thought, so your campaigns and expressions are recognisable and powerful.
- Visual concept
- Visual language
- Brand meaning
What does a campaign do?
A campaign brings your brand into direct contact with your audience around a concrete goal: awareness, recruitment or loyalty. From launch to recruitment: the concept makes the campaign recognisable, the strategy makes it effective.
- Launch campaign
- Recruitment campaign
- Product awareness
- Brand loyalty campaign
What falls under design?
Design is the styling that makes your brand recognisable and credible, across every channel: from visual identity to online and print. Consistent design makes the difference between standing out and fading away.
- Visual identity
- Online
- Magazines
How is creative executed?
We deliver not just the idea, but the finished work too: from DTP and illustrations to animation, video and content. Concept and execution from one hand, so the idea holds up all the way to the end result.
- DTP
- Illustrations
- Animation / video
- Content
Frequently asked questions about creative
What is the difference between creative and branding?
Branding sets the brand foundation: why you exist, what you stand for and how you position yourself. Creative is the next step: translating that foundation into concept, campaign, design and content that people see and that works. Branding sets the direction, creative makes it visible.
What is a creative concept?
A creative concept is the central idea that gives a campaign or expression coherence and impact. It translates the brand strategy into a recognisable thought, visual language and tone, so that everything you make stems from the same idea rather than standing apart from one another.
Do you also create recruitment and employer branding campaigns?
Yes. Recruitment communication is one of our strongest creative disciplines, especially for healthcare and the public sector in Brabant. We grow the employer brand into a campaign that wins candidates over, like the De WAUW campaign for Thebe.
Do you also handle the execution, such as DTP, animation and video?
Yes. From concept to execution: DTP, illustrations, animation and video, online and in print. We deliver not just the idea, but the finished work too.
Ask Peter.
A creative challenge on the table? Call Peter, and we'll think along on concept, campaign or design.