Recruitment communication Brabant
Finding and retaining the right people in a tight labour market. Schwung builds employer brands and recruitment campaigns that win candidates over, for healthcare, government and business across Brabant.
What is recruitment communication?
Recruitment communication is everything you use to find and retain the right staff: from your employer brand and job adverts to a complete recruitment campaign. The core is the question of why someone chooses you as an employer.
At Schwung we approach that brand-led. The same brand model we use for your organisation, we apply to your employer brand. Because the difference is rarely in the role or the salary, but in the brand.
From employer brand to campaign
From employer brand to onboarding
We look for the difference in your brand rather than in the role. That story, gathered from real employees and translated into a campaign, wins candidates over. This is what we do:
- Employer brand & employer value proposition (EVP)
- Campaign concept & slogan
- Labour-market activation & channels
- Job marketing & job adverts
- Careers website
- Onboarding & employee communication
Campaigns that attract people
The WAUW of Thebe doubled the application conversion. For GGD West-Brabant we built the employer brand. Proof that a strong employer brand makes the difference in a tight labour market.
Frequently asked questions about recruitment communication
What is recruitment communication?
Recruitment communication is everything you use to find and retain the right staff: from your employer brand and job adverts to a complete recruitment campaign. It is about why someone chooses you as an employer, and telling that convincingly.
What is the difference between employer branding and recruitment communication?
Employer branding is the foundation: your employer brand and employer value proposition (EVP), in other words why you are an attractive employer. Recruitment communication is the activation of that in campaigns and channels. Schwung does both, from the same brand model.
Does this also work in tight sectors such as healthcare?
Especially there. In healthcare and the public sector the labour market is tightest, and the difference is rarely the work or the salary, but the brand. We helped Thebe double its application conversion and built the employer brand of GGD West-Brabant.
What does an employer branding project deliver?
A recognisable employer brand, sharper campaigns and ultimately more and better applicants at lower recruitment costs. We work from brand core to EVP, campaign concept and a careers website, all the way to onboarding.
Which region does Schwung work for?
From Tilburg we work for clients across Noord-Brabant, including Eindhoven, 's-Hertogenbosch and Breda.
Ask Nick.
Struggling to find the right people? Give us a call and we will look at how a stronger employer brand can help you.