The Brand Scan
The Brand Scan is a free, AI-driven brand diagnosis. Not a questionnaire but a diagnostic conversation that tests pre-formed hypotheses and surfaces the tension between what your brand shows and what your organization really means. Interpretation, not a summary.
A diagnosis, not a score
The Brand Scan is a diagnostic conversation, not a questionnaire. Instead of a score on what you fill in yourself, the scan looks for the tension: where does it grate between what your brand shows and what your organization really means?
Five specialists weigh in, each from their own craft. Together they surface a core tension, a reflection on what is going on, and the Schwung route that fits what we see. Built in our own discovery lab, schwung.ai.
The diagnostic conversation
Not a standard questionnaire, but a conversation that moves with you. It tests hypotheses, digs into what grates and confronts what you say with what your brand shows. That way the diagnosis reaches the core.
Five specialists weigh in
Branding, recruitment, creation, web and marketing each look at what is going on through their own lens. Together they sharpen the findings into a supported diagnosis.
Core tension, reflection and route
You get the core tension, a reflection on what is going on beneath the surface, and the Schwung route that fits where your brand stands. Plus one concrete first step for Monday.
Start free with the Brand Mirror
Want a quick, free first look first? The Brand Mirror shows in ten minutes what your brand radiates from the outside, without a conversation. Many people start there, and then go deeper with the full Brand Scan.
Frequently asked questions about the Brand Scan
What is the Schwung Brand Scan?
The Brand Scan is a free, AI-driven brand diagnosis. Not a questionnaire, but a diagnostic conversation that tests pre-formed hypotheses and surfaces the underlying tension between what your brand shows and what your organization really means. Five specialists weigh in, and the scan delivers a core tension, a reflection and the Schwung route that fits what we see. You get interpretation, not a summary.
How is it different from a normal brand questionnaire?
A questionnaire gives a score on what you fill in yourself. The Brand Scan looks for tension, not a score. The conversation goes deep, tests hypotheses and confronts what you say with what your brand shows. That way the diagnosis reaches the core, not the average.
What is the difference between the Brand Scan and the Brand Mirror?
The Brand Mirror is a free first look from the outside, without a conversation: what your brand radiates based on visible signals. The Brand Scan goes deep through a diagnostic conversation and tests what is going on inside. The Brand Mirror is the quick entry, the Brand Scan is the real diagnosis. Many people start with the mirror and then go deeper.
How good is the Brand Scan really?
We measure that ourselves and we are open about it. Every scan measures its own quality through an independent sharpness evaluation. How we do that and what it yields is set out on our measurement page. We sell you no castles in the air: it is a quality proxy, not an external audit.
What does the Brand Scan cost?
Nothing, the Brand Scan is free. Just like the free Brand Mirror. The difference between the two is not the price but the approach: the Brand Mirror looks quickly from the outside, the Brand Scan goes deep in conversation. Neither costs you money; the Brand Scan does ask for about half an hour of conversation.
How long does the Brand Scan take?
Count on a conversation of about half an hour. After that, five specialists and the direction turn it into a report that you receive by email. That is deliberately deep: the time is in the conversation, because that is where the diagnosis becomes sharp.
Do the Brand Scan.
A diagnostic conversation that surfaces the core of your brand. Or start free with the Brand Mirror and go deeper afterwards.