The Brand Mirror
What does your brand radiate when we look only at your website, your market and your competitors? No questionnaire, no conversation. The Brand Mirror holds up a mirror: what do customers, candidates and competitors see when they look at your brand? Free, in your inbox within ten minutes.
Your brand, seen from the outside
The Brand Mirror is a free outside-in brand scan. An AI model analyzes your website, your market context and your competitors, and names the core tension it sees from the outside: where does it grate between what your brand radiates and what you probably mean?
You fill in nothing. You have no conversation. You only provide your website, and within ten minutes a sharp report is in your inbox. Think of it as the view of an outsider who knows your market: honest, fast, and a good starting point.
You provide your website
Organization name, website and email. No questionnaire, no preparation, no conversation. Optionally you add a few competitors to sharpen the mirror.
We look from the outside
The model reads your website, maps your market context and compares you with your competitors. It interprets the visible signals: what does your brand radiate, and where is the tension?
A sharp report by email
You get the core tension we see from the outside, a reflection on what it means, a comparison with your competitors and one concrete first step that would help.
A mirror shows your outside, not your inside
Honest up front: the Brand Mirror is a sharp first look based on visible signals, not a definitive diagnosis. What is going on inside, and where the real core sits, we uncover in the full Brand Scan. There we test in a diagnostic conversation what we saw from the outside, and only then does the diagnosis become truly sharp.
Frequently asked questions about the Brand Mirror
What is the Schwung Brand Mirror?
The Brand Mirror is a free outside-in brand scan. An AI model looks at your website, your market context and your competitors, and holds up a mirror: what do customers, candidates and competitors see when they look at your brand? You fill in nothing and have no conversation. Within about ten minutes you get a report by email with the core tension we see from the outside, what it means and what would help.
What does the Brand Mirror cost?
Nothing. The Brand Mirror is free. It is our low-threshold first look, meant to sharpen your brand and to show how we look at it. If you then want to go deeper, there is the full Brand Scan with a conversation. That one is also free, just deeper: the difference is in the approach, not the price.
What is the difference between the Brand Mirror and the Brand Scan?
The Brand Mirror looks from the outside, without a conversation: what your brand radiates based on visible signals. The Brand Scan goes deep through a diagnostic conversation and tests what is going on inside. The Brand Mirror is the quick first look, the Brand Scan is the real diagnosis. Think of it as a ladder: start with the mirror, continue with the scan.
Is the Brand Mirror a definitive diagnosis?
No, and we are honest about that. A mirror shows your outside, not your inside. The Brand Mirror is a sharp hypothesis based on what is visible from the outside, not a final verdict. Whether it also feels that way internally, and where the real core sits, we uncover in the conversation of the full Brand Scan.
How long does it take and what do I need to do?
You provide your organization name, your website and your email. Nothing more. Within about ten minutes the report is in your inbox. No questionnaire, no conversation, no preparation.
Do the free Brand Mirror.
In ten minutes you know what your brand radiates from the outside. Free, without a conversation. And if you want to go deeper, the full Brand Scan is the next step.