Brand agency Tilburg
Schwung is a brand agency in Tilburg that builds brands that hold together. We work from brand essence through identity and positioning to activation in the market: one clear foundation you can use for corporate, internal and recruitment communication.
What is a brand agency?
A brand agency builds and guards your organisation's brand: why you exist, what you stand for, how you look and how you sound. The difference with a pure design studio is the order: we start with strategy and work from there towards design and execution.
That way each expression reinforces the whole. Your logo, your website and your campaign are not created in isolation, but from the same story. That is what makes a brand credible and consistent, across channels and over time.
A brand in four layers
Our brand model builds a brand step by step. Each layer builds on the previous one, so that strategy, design and execution come from the same foundation.
Brand essence
The ultimate summary of your brand: the reason you exist and what drives you, before a single image or campaign is made.
- Brand strategy
- Brand architecture
- Golden Circle
- Core & brand values
- Corporate story
- Slogan
Brand identity
How you look, sound and behave. Word and figurative mark, imagery and tone of voice aligned, captured in a brand guidelines manual.
- Visual identity
- Word & figurative mark
- Imagery
- Tone of voice
- Brand guidelines manual
Brand positioning
The internal story turned towards the market need, connected to what the customer seeks rationally and emotionally, in a sharp brand promise and proposition.
- Brand positioning
- Brand promise & proposition
- Personas
- Customer journey
- Digital strategy
Start & growth
Every campaign or expression that brings your brand into contact with your audience. Brand work is not for show: it has to convert, raise revenue and build brand value.
- Concept
- Campaign
- Design
- Web development
- Online marketing
- Content
Brands we made stronger
From doubling the application conversion at Thebe to the brand and campaign for Kinderstad and the positioning of Duurzaam Hilvarenbeek: our brand model works for healthcare, government and business.
Read more about brand
Frequently asked questions about our brand agency
What is a brand agency?
A brand agency builds and guards an organisation's brand: why you exist, what you stand for, how you look and how you sound. Unlike a pure design studio, Schwung starts with strategy and works from there towards identity, positioning and activation. That way all your communication comes from one foundation.
What is the difference between a brand agency and an advertising agency?
The distinction is blurring. A classic advertising agency makes expressions and campaigns; a brand agency first builds the foundation beneath them. Schwung is both: we think brand-led and we actually make the work. See also our advertising agency in Tilburg.
Which organisations does the Schwung brand model work for?
For organisations that want to tell more sharply what sets them apart, want to become more relevant to their audience, or want to find and retain better staff. We work a great deal for healthcare, government and business in Brabant, for corporate, internal and recruitment communication.
Do you also do rebranding and a new visual identity?
Yes. Whether you are starting from scratch, merging or ready for a fresh brand course: we work from brand essence through identity and positioning to activation. The logo is the final piece, not the starting point.
Does Schwung also work as a brand agency outside Tilburg?
Certainly. From Tilburg we work for clients across Noord-Brabant, including Eindhoven, 's-Hertogenbosch and Breda.
Ask Nick.
A brand challenge on the table? Sometimes the best first step is simply a phone call. Then we will work out the right approach together.