Insights
Our thought pieces on brand, design and marketing. No tricks, but well-founded choices: from the brand model you use to build your own foundation, to the balance between quick clicks and a lasting brand relationship.
Read our thought pieces
The Schwung brand model
DIY branding: the model you use to build your own brand foundation, with our guidance.
Read more → Creative & designThe value of design
What is design worth? On the soft and hard value of design, and the ROI on design.
Read more → BrandingBrand loyalty
Brand versus clicks: the balance between quick clicks and a warm, lasting relationship.
Read more → Employer brandingEmployer branding
EB and EVP: attracting, retaining and developing people with a credible employer brand.
Read more → StrategyDigital strategy
From goals and customers to action. Not seizing every opportunity, but choosing strategically: 1 + 1 = 3.
Read more → Online marketingHyper geotargeting & geofencing
100% on target: reaching your audience to within 7 to 27 metres with geofencing.
Read more → Communication · pdfChange communication
From A to B with a shared ambition: how to make change land in an organisation. (Dutch-language brochure.)
Download the brochure →Fresh from the workshop
A campaign for everyone is a campaign for no one
Every change in the review round makes sense on its own. Together, they produce a campaign that no longer lands. On preference falsification, sharpness and choosing sooner.
Read more → InsightAccessibility is not a project, it is a status you earn
Building a website to be accessible is the beginning. The law expects a statement, an audit and an annual update. How the four-tier status model works and where most organisations fall back.
Read more →Go on, challenge us.
A brand, design or marketing question? We are happy to think along.