Employer branding
EB and EVP: attract, retain and develop. Labour-market communication is more than putting a compelling employer brand in the shop window. It is the crossroads of branding, marketing and people analytics.
What is employer branding?
Employer branding is the work of developing a credible employer brand to attract, retain and develop the right people. It works just like developing a company brand, only this time it starts from your organisational culture and your people. The pride of your current employees is the foundation: without that internal pride, you won't attract anyone externally.
Develop your employer brand
We define your employer brand and the EVP (employer value proposition) based on your culture and the characteristics of your people. That foundation makes everything that follows consistent and unambiguous.
- Brand definition and strategy
- EVP: why do people work for you?
- Internal pride as the starting point
Make it visible and unambiguous
We translate the employer brand into a recognisable campaign concept: a slogan and a visual concept that recurs consistently across every channel.
- Concept and slogan
- Visual direction
- Consistent and unambiguous
Reach the right candidates
With the right choice of channels and job marketing, we bring the employer brand to market and reach the candidates who are a fit for you.
- Channel choice and roll-out
- Job marketing
- Recruitment campaigns
Deliver on the promise
You deliver on the promise of your employer brand during onboarding. A strong start retains new employees and reinforces the pride you carry out into the world.
- Onboarding process
- Expectation and experience
- Retaining and keeping people
You can read the full story about attracting and retaining in the brochure.
Ask Nick.
A challenge on the labour market? We'd be glad to help build your employer brand.