Samen Hilvarenbeek: campaign, visual narrative poster and animation for the reform of the social domain
Building a resilient Hilvarenbeek together
Building Hilvarenbeek together
"In Hilvarenbeek we provide support together, support that fits everyday life."
– Core campaign message
The municipality of Hilvarenbeek is reforming its social domain. The direction: preventive, local, tailored and financially sustainable, with the resident at the centre and partners from Hart van Brabant around the table. A story that touches on policy, daily life and collaboration all at once.
Schwung translated that vision into a campaign that speaks the same language internally and externally. A campaign logo, a visual narrative poster, an animation and a poster line that together form one recognisable image, from team meetings to community gatherings.
Translating policy language into everyday life
The vision for reforming the social domain has many layers: own strength, close by, together and prevention. Powerful principles, but they need to be understood by residents, embraced by staff and recognised by partners. The brief was to bring that complexity back to one warm, human and consistent image that is useful in every conversation.
From vision to recognisable campaign
We built the campaign in layers, with the resident always at the centre and the four ambitions as a continuous thread.
Campaign heart
A campaign logo that captures the story in a single image: two speech bubbles forming a heart together. Connection, conversation and care brought into one symbol.
- Campaign name and pay-off
- Logo with dialogue and heart
- Familiar municipal colour palette
The vision on one sheet
A visual narrative poster that explains the four ambitions and puts the resident literally at the centre. Usable in team meetings, leadership sessions and community gatherings.
- Four ambitions as pillars
- Resident at the centre
- Village character and networks made visible
The story in motion
A short animation that explains the heart of the vision and the four ambitions in plain language. Suitable for social media, gatherings and internal communication.
- Narrative built around the four ambitions
- Light, human tone
- Closing line: together healthy, resilient and inclusive
Poster and flyer
A poster line and flyer for partners and residents, with the same visual language as the narrative poster and animation. One story that returns everywhere.
- A0 campaign poster
- Partner flyer
- Consistent visual language
The story in motion
A short animation that explains the heart of the vision and the four ambitions in warm, human language.
Animation · Samen Hilvarenbeek
"Together we make Hilvarenbeek healthy, resilient and inclusive."
Campaign in public spaces
The A0 poster turns the vision into an invitation visible on the street and in the town hall. From print to tangible carrier: the same visual language returns everywhere.
Two speech bubbles forming a heart together. One image that brings connection, conversation and care into a single mark, instantly recognisable on every carrier, from a poster to a mug.
Role, client, live.
Client
Municipality of Hilvarenbeek
Role
Concept, campaign logo, visual narrative poster, animation and print
Year
2025
Theme
Reform of the social domain
Frequently asked questions about the Municipality of Hilvarenbeek
What is Samen Hilvarenbeek?
Samen Hilvarenbeek is the campaign around the vision for reforming the social domain of the municipality of Hilvarenbeek. The campaign makes clear to residents, staff and partners what is changing, why and what that means in practice.
Which materials did Schwung develop?
A campaign logo, a visual narrative poster (praatplaat), an animated video, an A0 poster and a flyer for partner organisations. Together they form one recognisable visual story.
What are the four ambitions in the campaign?
From own strength, close by, together and prevention. These ambitions return on the visual narrative poster, in the animation and across the campaign materials.
Who is the campaign aimed at?
Three audiences at once: residents, council staff and leadership, and partner organisations across the Hart van Brabant region.
What is the central message?
In Hilvarenbeek we provide support together, support that fits everyday life. Built on trust, close at hand and with an eye on the future.
How is the tone of voice kept consistent?
Warm, human and positive. Plain language, recognisable symbols and human examples instead of policy jargon.
Let's build a recognisable campaign together
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